The momentum just keeps building for us!
After an incredible run in New York’s trendiest restaurants and bars, we’re thrilled to announce our partnership with SoilAir Selection, bringing our award-winning, botanical liqueurs and apéritifs to the vibrant markets of New York and New Jersey.
In just 10 months, Paramour has seen remarkable growth, and this new distribution deal is a clear sign that the demand for a fresh, additive-free take on classic apéritifs is bigger than ever. Partnering with SoilAir Selection, an industry leader known for championing elevated, indie brands, feels like a perfect match for our next chapter.
Raquel Tavares, Founder and CEO of Paramour, shared her excitement about the new partnership:
“Paramour’s rapid momentum in such influential markets speaks volumes about the appetite for a fresh, additive-free take on a dusty category. Teaming up with SoilAir Selection feels like the perfect match to keep introducing Paramour to curious, conscious drinkers.”
SoilAir Selection’s sharp eye for emerging craft brands, combined with our passion for creating unique, forward-thinking spirits, is setting the stage for an exciting expansion. We’re proud to share that our low-alcohol, botanically-infused apéritifs and liqueurs will now be available in even more iconic spots, catering to a new wave of discerning drinkers who are looking for something bold and different.
With eight major spirits awards under our belt, including recent recognition at the New York International Spirits Competition, we can’t wait for even more people in New York, New Jersey, and beyond to discover Paramour’s refreshing take on the modern aperitif. This partnership is just the beginning, and we’re excited to keep growing with you by our side.
Cheers to what’s ahead!