Apéritif
Not Your Mother’s Apéritif™
Ménage à trois
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Who is Paramour
We exist to ignite curiosity in our consumers through sensory experiences which invoke a combination of familiarity, nostalgia, and curiosity through our colorful line of exotic, unique flavors, and ingredients. Our vision is to create a legacy brand which will span continents and generations and be a staple on shelves of bars and in the cupboards of family homes.
Our Muse
‘The Swing’ is a well known oil painting which was created by the French artist Jean-Honoré Fragonard sometime during 1767 and 1768.
The story goes, a gentleman of the court reportedly requested the painter represent his mistress being pushed on a swing as he secretly admired her from below.
Paramour, meaning lover created our own girl on a swing, our Johnny Walker. She represents love, freedom & joy.
La tribu…
Who’s watching the cult classic show, drinking cult classic cocktail? 🍸 #cocktaillovers #drinkparamour #andjustlikethat @hbomax @justlikethatmax @sarahjessicaparker

Let’s give it to you straight, on the rocks: Don’t be that blurred vision, slurred words lush. Stay classy and drink life slow & low.
Our founder, Raquel, said it best—we’re on a new wave of mindful drinking and isn’t a trend, it’s a movement-join us!🍸✨
Read her take on where the industry’s headed and why Paramour is right at home in the shift on SipParamour.com
#ElevatedNotIntoxicated #DrinkParamour #LowABV #MindfulDrinking #NoAndLow #savorsociety

Barlume, by LDV hospitality, is the new go to for NYC brunch! We dare you to mix it up! Go to Barlume, order yourself an Amalfi Coast, take a pic, tag three friends and share, and that drinks on us! Just simply DM us the receipt, and your Venmo and voila! #Barlume #amalficoast #drinkparamour #savorsociety

Pour it, mix it, sip it, stir it, put it in a Spritz - and it`s still naturally, orange. #drinkparamour #savor society

The fruit doesn`t fall far from the Cara Cara orange tree. #itsonlynatural #drinkparamour #savorsociety

When designing Paramour, which means ‘lover’, and in many languages, we wanted to create our very own ‘Johnny Walker’, however, we thought it was about time to make a female archetype, which underscored the word, lover. This reel divulges how she came to be, but we have yet to give her a name, so until then, she’s our fun, fanciful, curious, adventurer, and 💕lover - the girl in the swing.💕 #drinkparamour #savorsociety #wearelover #paramouraperitifs #hitsdifferent @moxiesozo

Papi or no papi, you’re going to love Paramour + Poppi. It’s is the kind of summer fling we fully support.
Low-alc, high flavor, zero effort. Thank us later.
#SummerSips #TheHouseofParamour
How to:
3 oz Poppi Lemon Lime Poppi Soda
.5 oz Lavender Yuzu Aperitif Liqueur
.5 oz Soda water or sparkling water
Pour over ice, stir, straw it, and sip it!

We’re making making moves, and taking some swings. Paramour is now available across New York and New Jersey through out partnership with SoilAir Selection. More lovers, more liaisons, more chances to sip something bold. 🍊🌿 #DrinkParamour #SoilAirSelection #NYC #trendhunter

Frida Kahlo, born Magdalena Carmen Frida Kahlo on July 6th 1907 in Coyoacán, Mexico City, Mexico. It’s been said, her favorite drink was tequila, and what better way to put a colorful, floral, and therefore, very Frida, spin on a cult classic? Introducing the Frida Kahlo, in honor of Frida, one of my favorite artists (sorry Diego), let us celebrate the vibrancy she brought into this world, on the celebrated day of Cinco de Mayo, Mexican Independence Day. #felizcincodemayo - to make this deliciousness, add these ingredients to an 8 oz glass, stir and drink! #felizcincodemayo🇲🇽🎉
ingredients:
2 oz Tequila Blanco
.1 oz Paramour Lavender Yuzu
.5 oz Lime Juice
.5 oz Cointreau

We all know what a blood orange is, but wtf is a Cara Cara Orange? The rising star, and the main ingredient in the Cara Cara Liqueur looks like a naval orange, but pink inside. Wonder why it`s called the Cara Cara orange? 🍊 This naturally pink citrus was first discovered at Venezuela’s Hacienda Cara Cara in 1976. It looks like a navel orange on the outside, but inside? A wild twist of raspberry, cherry, and citrus magic. Sweet, seedless, and blushing with flavor—like nature’s best-kept secret. Not all orange liqueurs are created equal, and we`re here to prove it.
