Apéritif
Not Your Mother’s Apéritif™
Ménage à trois
Lavender-Yuzu
Experience the perfect balance of botanical bliss with Lavender-Yuzu, an exquisite aperitif that harmonizes lively yuzu notes, a gentle caress of lavender, and a finely tuned blend of honey, culminating in a tantalizing hint of bitterness towards the finish. The vibrant magenta hue not only adds visual allure but also serves as the perfect canvas for crafting cocktails. Lavender-Yuzu is your go-to libation, guaranteed to please any crowd.
Elderflower
Apéritif
Discover the magic of Elderflower, an extraordinary aperitif liqueur that invites you to savor a unique and enchanting taste. Immerse yourself in the delicate essence of elderflower blossoms, featuring pronounced floral notes reminiscent of honeysuckle and pear. The harmonious sweetness, akin to honey, is complemented by subtle hints of citrus, resulting in a complex and well-balanced flavor profile.
Cara Cara Orange
Apéritif
Experience the perfect harmony of Cara-Cara orange sweetness and the balanced bitterness of gentian root and cinchona. Craft a Paloma, a Spritz, or simply mix with soda water for a light, refreshing drink. Whether enjoyed solo or with friends, savor every sip of this exquisite concoction.
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Who is Paramour
We exist to ignite curiosity in our consumers through sensory experiences which invoke a combination of familiarity, nostalgia, and curiosity through our colorful line of exotic, unique flavors, and ingredients. Our vision is to create a legacy brand which will span continents and generations and be a staple on shelves of bars and in the cupboards of family homes.
Our Muse
‘The Swing’ is a well known oil painting which was created by the French artist Jean-Honoré Fragonard sometime during 1767 and 1768.
The story goes, a gentleman of the court reportedly requested the painter represent his mistress being pushed on a swing as he secretly admired her from below.
Paramour, meaning lover created our own girl on a swing, our Johnny Walker. She represents love, freedom & joy.
La tribu…
An apéritif isn’t just a fancy word your sommelier friend throws around.
It’s a vibe. A ritual. A way to start something great. ✨
We didn’t invent the apéritif.
We just made it modern. 🍷
#DrinkParamour #NotYourMothersAperitif #ModernSipping
She sold cherries door to door at 9 (yes, really).
Owned her own yoga studio in San Francisco.
Built a ghee wellness empire out of her kitchen—barefoot, pregnant, and in heels.
She’s a mother of two boys, a writer, and she tells it like it is.
And now? She’s bottling her c’est la vie attitude and high-heel energy into every drop of @drinkparamour. 🍒🍊🥀
This #WomensHistoryMonth, we’re raising a glass to our founder, Raquel Tavares—a Brazilian-born, California-raised powerhouse who turned pantry staples into a movement with @fourthandheart and is now giving the apéritif aisle a glow-up.
With Paramour, she’s rewriting the rules of indulgence: low-alcohol, clean-label, full pleasure. No weird stuff. No hangovers. No regrets (okay, maybe one text). Here’s to dreaming loud, building bold, and drinking like we mean it.
#RaquelTavares #TheHouseOfParamour #WomensHistoryMonth #FemaleFounder #LowABV #CleanLabel
Some drinks belong in a bar. These belong wherever you are.
💋 Yacht party
💋 Game night
💋 Camping trip
💋 Dinner feast with friends
💋 Or… keep them all to yourself.
✨ 60 calories. 14% ABV. No artificial anything. Just pure, small-batch seduction in every sip. Available at thehouseofparamour.com #drinkparamour
Are you soft launching or fully committed this season? Drop a 💍 if you’re all in, or a 🍾 if you’re just here for a good time. #IamLover #DrinkParamour
While our founder, Raquel Tavares, is imported—our aperitifs are not. 😉
✨ Premium, small-batch spirits made for modern cocktails
✨ Locally crafted with real botanicals and natural colors
✨ 60 calories, 14% ABV, no artificial additives
Not imported. Not legacy. Just a fresh and clean take on aperitifs, made right here in the U.S.
#AmericanCrafted #DrinkParamour
Red Dye 40? Never met her. 🍊 Meet Paramour Cara Cara, the bold aperitif rewriting the rules of bitter citrus—naturally.
✨ Naturally bittersweet with real cara cara orange
✨ No artificial colors, flavors, or syrups
✨ Smooth, balanced, and dangerously sippable
Aperitif, but make it clean. Would you dare to switch? 😉 #drinkparamour
Light, floral, and just the right amount of citrusy kick—the Jean Baptiste, your new favorite springtime cocktail. 🌿💛
Made with Paramour Elderflower-Yuzu, fresh mint, lime, and a splash of soda, it’s refreshingly smooth with zero artificial anything.
Who’s shaking one up? 🍸
#ParamourCocktails #ElderflowerMojito #DrinkParamour
Why dust off that old aperitif in your grandma’s liquor cabinet, when we made this just for you... 🍸✨
✔️ 60 calories, 14% ABV—light, smooth, and effortlessly sippable
✔️ Zero artificial colors, added sugars, or stabilizers—just pure, botanical flavor
✔️ Small-batch crafted—because the best things in life aren’t mass-produced
Indulge smarter. Sip better. Welcome to the new era of aperitifs. 🍹
Meet Lavender Haze—a perfectly balanced sip with bright yuzu, delicate lavender, and crisp apple-pear juice shaken with tequila and lime. Finished with candied ginger for a little kick.
Recipe:
🍸 1.5 oz Código Blanco Tequila
🍸 1.5 oz Paramour Yuzu Lavender
🍏 2 oz Pressed Apple Pear Juice
🍋 1 oz Lime Juice
Shake, strain over fresh ice, and sip into the haze. 🍸
#LavenderHaze #DrinkParamour
F*** love… but we’ll still take the cocktail. 🍸😈 Here’s to a Valentine’s without the pressure—just good vibes, great drinks, and doing things your way. Because, who needs the rules when you’ve got Paramour? #IAmLover
