Apéritif
Not Your Mother’s Apéritif™
Ménage à trois
Lavender-Yuzu
Experience the perfect balance of botanical bliss with Lavender-Yuzu, an exquisite aperitif that harmonizes lively yuzu notes, a gentle caress of lavender, and a finely tuned blend of honey, culminating in a tantalizing hint of bitterness towards the finish. The vibrant magenta hue not only adds visual allure but also serves as the perfect canvas for crafting cocktails. Lavender-Yuzu is your go-to libation, guaranteed to please any crowd.
Elderflower
Apéritif
Discover the magic of Elderflower, an extraordinary aperitif liqueur that invites you to savor a unique and enchanting taste. Immerse yourself in the delicate essence of elderflower blossoms, featuring pronounced floral notes reminiscent of honeysuckle and pear. The harmonious sweetness, akin to honey, is complemented by subtle hints of citrus, resulting in a complex and well-balanced flavor profile.
Cara Cara Orange
Apéritif
Experience the perfect harmony of Cara-Cara orange sweetness and the balanced bitterness of gentian root and cinchona. Craft a Paloma, a Spritz, or simply mix with soda water for a light, refreshing drink. Whether enjoyed solo or with friends, savor every sip of this exquisite concoction.
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Crafted in California✱
Pure organic botanicals✱
Gluten Free Vegan✱
NO Artificial Flavors✱
NO Artificial Colors✱
NO Artificial Sugars✱
Who is Paramour
We exist to ignite curiosity in our consumers through sensory experiences which invoke a combination of familiarity, nostalgia, and curiosity through our colorful line of exotic, unique flavors, and ingredients. Our vision is to create a legacy brand which will span continents and generations and be a staple on shelves of bars and in the cupboards of family homes.
Our Muse
‘The Swing’ is a well known oil painting which was created by the French artist Jean-Honoré Fragonard sometime during 1767 and 1768.
The story goes, a gentleman of the court reportedly requested the painter represent his mistress being pushed on a swing as he secretly admired her from below.
Paramour, meaning lover created our own girl on a swing, our Johnny Walker. She represents love, freedom & joy.
La tribu…
Missed texts. Mixed signals.
You don’t need closure—you need a cocktail. 🍸 #DrinkParamour #IAmLover
She didn’t inherit a spirits empire.
She built one with her own two hands.
Raquel Tavares saw a gap in the drinks world and filled it—with something fresh, botanical, and made for people who sip with intention.
Paramour is her answer to the old way of drinking:
Low-alc, clean-label, unapologetically bold. This is just the beginning, are you in?
#RaquelTavares #DrinkParamour #FounderFriday #TheHouseOfParamour
Who’s been a bad bunny this Easter? Head on over to Factoria de Azucar at the Dolphin Mall, and come to your senses, with a nice calming Lavender Spritz. Hop on ova’!!! 🐣🐰👯♂️@factoriadazucar #badbunny #hop #cocktailoftheday #lavender #welcometomiami
Spring is in full bloom, and so should your social life.
Pool parties. Lazy brunches. Golden hour walks.
And always, Paramour in hand.
Tag us in your spring sips. 🌸
#ParamourMoments #SpringSips #IAmLover
Your bar cart needs a glow-up!✨Some clean-label sipping that still turns heads.🤩
#DrinkParamour #LowABV #CleanLabel
She sold cherries door to door at 9 (yes, really).
Owned her own yoga studio in San Francisco.
Built a ghee wellness empire out of her kitchen—barefoot, pregnant, and in heels.
She’s a mother of two boys, a writer, and she tells it like it is.
And now? She’s bottling her c’est la vie attitude and high-heel energy into every drop of @drinkparamour. 🍒🍊🥀
This #WomensHistoryMonth, we’re raising a glass to our founder, Raquel Tavares—a Brazilian-born, California-raised powerhouse who turned pantry staples into a movement with @fourthandheart and is now giving the apéritif aisle a glow-up.
With Paramour, she’s rewriting the rules of indulgence: low-alcohol, clean-label, full pleasure. No weird stuff. No hangovers. No regrets (okay, maybe one text). Here’s to dreaming loud, building bold, and drinking like we mean it.
#RaquelTavares #TheHouseOfParamour #WomensHistoryMonth #FemaleFounder #LowABV #CleanLabel
Are you soft launching or fully committed this season? Drop a 💍 if you’re all in, or a 🍾 if you’re just here for a good time. #IamLover #DrinkParamour
While our founder, Raquel Tavares, is imported—our aperitifs are not. 😉
✨ Premium, small-batch spirits made for modern cocktails
✨ Locally crafted with real botanicals and natural colors
✨ 60 calories, 14% ABV, no artificial additives
Not imported. Not legacy. Just a fresh and clean take on aperitifs, made right here in the U.S.
#AmericanCrafted #DrinkParamour
Red Dye 40? Never met her. 🍊 Meet Paramour Cara Cara, the bold aperitif rewriting the rules of bitter citrus—naturally.
✨ Naturally bittersweet with real cara cara orange
✨ No artificial colors, flavors, or syrups
✨ Smooth, balanced, and dangerously sippable
Aperitif, but make it clean. Would you dare to switch? 😉 #drinkparamour
Light, floral, and just the right amount of citrusy kick—the Jean Baptiste, your new favorite springtime cocktail. 🌿💛
Made with Paramour Elderflower-Yuzu, fresh mint, lime, and a splash of soda, it’s refreshingly smooth with zero artificial anything.
Who’s shaking one up? 🍸
#ParamourCocktails #ElderflowerMojito #DrinkParamour
